How to Market Your Business:

Free Micro Lessons.

A lot of business owners and executive managers are not marketing experts or simply have too many other things to deal with. Our goal is to provide you with useful information, which is why we want to “teach” you about how to market your business rather than just “market” to you. Something we like to call, “teacheting.”

Terry Sullivan, Owner of Strategic Glue is a college professor in addition to having 30 years experience in marketing, sales, management, and entrepreneurship. He has more than 10 years experience as an Assistant Professor (full-time) and Adjunct Professor (part-time), teaching and developing a wide variety of business and communications courses at both the undergraduate and graduate levels. His students often call him, “Proffy T.”

Proffy T Micro Lesson Videos

These videos are generally 3-5 minute micro lessons covering a variety of topics that align with the key strategy areas we espouse and/or the issues we often see with clients and prospects.  New lessons publish weekly, so please click the button below to be notified of new videos. We won’t spam you or share your email with any third parties. Promise.

How to Market Your Business:

Case Studies

Since 2009, we’ve been involved with a variety of different clients and engagements. Projects typically entail brand strategy, customer strategy, and digital strategy with an emphasis on innovative marketing solutions using technology.


Color Art: Branding

Learn how St. Louis’ largest environment solutions company merged multiple division brands and the silo effect into a more integrated, cohesive, and unified brand. 

ZeaVision/EyePromise: Customer Strategy

Learn how leading eye health nutriceutical company, ZeaVision Holdings, Inc. addressed customer engagement and retention through a focused Customer Retention program.

Bigfoot Lacrosse: Strategy

Learn how Bigfoot Lacrosse, the leading lacrosse brand in the Northwest pivoted its brand positioning to focus on new markets inclduing training and e-commerce. 

GO! St. Louis: Digital Marketing

Learn how GO! St. Louis, a non-profit that promotes health and fitness through running leveraged existing data to drive branded, personalized marketing.

Elsevier: Student Rep Program

Learn how Elsevier, the global leader in health science publishing helped build its Evolve online platform brand and acquire new customers through a unique “Student Rep Program.” 

Aging in Place STL: Branding

Learn why Aging in Place USA, a start-up in a new category with a large target market needed a brand strategy to launch its business and connect with prospects. 

Kenny Terbrock Signature Build: Branding

Learn how Kenny Terbrock Signature Build built its brand strategy and brand identity amid the Great Recession to become one of the Midwest’s premier custom home builders.

Mozingo Music: Brand Strategy

Learn how Mozingo Music created a unique sub-brand, “M2ST: Mozingo Music Street Team” to create brand awareness, relevance, and experience among a younger target audience.

Mozingo Music: Customer Strategy

Learn how Mozingo Music, a leading independent music equipment retailer embraced a customer retention strategy that enabled them to connect with current customers through unique, interactive, and personalized content.

How To Market Your Business:

Explainer Videos

Brief explainer videos covering key topics.

How to Market Your Business:


These e-Books are simply written with relevant, practical, and easy-to-understand insights on how to market your business. Sign-up to receive notifications as new e-Books publish. 

Brand Strategy

Brand is an over-used term, but branding is intentional and starts from the inside.

Coming Soon!

Customer Retention

Existing customers are important for growth and profitability. 

Coming Soon!

Customer Retention #2

New! Stats from reputable sources compliment this common sense e-Book.

Coming Soon!

Customer Acquisition

Whatever you want to call it, acquiring new customers has changed a lot. 

Coming Soon!

Effective Marketing

Data and analytics have enabled more informed and effective marketing.

Coming Soon!

Lead Generation

Many a business spend time and effort generating leads without a plan. 

Coming Soon!

Website Rethinking

Your website is earned media – a brand platform that you own and control. 

Coming Soon!

Customer Lifetime Value Calculator

This simple Customer Lifetime Value calculator shows you how much your customers are worth after you subtract acquisition costs (how much you spent to acquire them), cost of good sold, and service costs. How can we know how much to spend on a new customer if we don’t know how much they are worth to the company? 

Questions? Let’s chat.